"Everything on mobile seems a lot quicker," he told CNBC's "Squawk Alley" on Thursday. "You have direct access to each individual fan, and they can respond to you just as quickly as you sent a text message."
In the same interview, CEO Sam Rogoway said that mobile allows celebrities the chance to become much more intimate with their fans.
"In mobile you can create much more interactive experiences," he said. "I think you are going to start seeing more brands work with digitally born stars and use mobile as the central touch point to reach a very engaged audience."