This is how people plan to use Apple Watch

Apple Watch: Hot or not?

A new SurveyMonkey poll suggests consumers are still unsure whether it's worth buying the Apple Watch, which went on sale Friday.

The poll of 505 people conducted since April 8 found that about 74 percent said they were "not at all likely" to buy the smartwatch. Just over 4 percent said they were "extremely likely" or "very likely," and 3 percent planned to buy the watch on the first day of sales.

"Look, it's early. I think that's what the poll results say. People didn't have a lot of great reasons" to buy it, SurveyMonkey CEO Dave Goldberg said Friday on CNBC's "Squawk Box."

Read More How the Apple Watch might change your work life

The Apple Watch feature people said they would use most? Telling the time.

"Clearly, there's a lot of other things you can do to figure that out," Goldberg said.

Nearly one-third of respondents said they would most often use that old school function on the new school tech.

Unboxing the Apple Watch: First impressions

About 16 percent said they would most often use the watch for messaging, and 12 percent said tracking their exercise and movement would be the big draw.

Those results reflect the opinion expressed by a number of analysts that shoppers may not be ready to shell out a minimum of $349 until Apple better demonstrates what the device can do, or until developers roll out a string of "killer apps."

To be sure, many models sold out and waiting lists quickly developed soon after the Apple Watch became available for pre-order. Whether the device will catch on beyond the early adopter crowd remains to be seen.

Sign Up for Our Newsletter Morning Squawk

CNBC's before the bell news roundup
Get this delivered to your inbox, and more info about about our products and services.
By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy.
Apple Watch goes on sale