Busy New Yorkers and Chicagoans will soon have another way to get dinner delivered.
On-demand transportation service Uber plans to expand its UberEATS business to the cities starting Tuesday.
For a flat $3 fee ($4 in New York City), Uber will offer delivery in 10 minutes or less from a set menu of available dishes that changes daily after a successful pilot of the service in Barcelona and Los Angeles (where it was previously called UberFRESH).
The move comes as Uber continues tiptoeing beyond its roots as merely a car-for-hire service with the courier service UberRUSH in New York and the now-defunct consumer goods delivery service UberESSENTIALS in D.C.
"At Uber, we are always looking for ways to revolutionize the way people connect with their cities around the world—this is another one of those cases," wrote a spokeswoman about Uber EATS in an email. "We will continue to test new products that will benefit both customers and the cities in which we operate."
Uber's expanded restaurant meal delivery service will compete in an increasingly crowded field. Customers now have a range of options to get food fast, including GrubHub and GrubHub's Seamless, Delivery.com, Eat24.com and Postmates. E-commerce giant Amazon.com is also wading into the restaurant delivery waters through a takeout and delivery test in Seattle.