DALLAS, April 28, 2015 (GLOBE NEWSWIRE) -- Blue Calypso, Inc., (OTCBB:BCYP), developer of patented mobile consumer engagement and social advocacy solutions for retailers and product manufacturers announced today that the company has appointed Chris Forsberg, Mark Kaline, and Brian Schultz to its Board of Advisors and William Mould Jr as Vice President of Sales.
Chris Forsberg is an operations executive with over 17 years of management experience. For more than12 years, Forsberg was with Mosaic Sales Solutions as Director of Technology and Vice President of Operations. Following Mosaic, Forsberg served as Senior Director of Operations at The Home Depot where he was responsible for the Merchandising Execution Team.
Mark Kaline's career as a media executive spans three decades. He has held executive media positions at Ogilvy Mather, Campbell Ewald Advertising as well as Ford Motor Company. Subsequent to Ford, Mr. Kaline spent the last seven years at the Kimberly-Clark Corporation as the Global Media Manager where he was responsible for all media buying globally as well as managing agency partner relationships.
Brian Schultz is the founder/owner and CEO of Studio Movie Grill, a modern in-theater cinema-dining concept combining first-run movies with table service restaurants. Schultz is credited as the leader and innovator of this growing segment of the exhibition industry.
William Mould Jr joins Blue Calypso as VP of Sales. Mould is a passionate solution seller with over 20 years of advertising and marketing experience. He has worked at several advertising and media companies including OMD, AOL and Gannett.
"We are excited to have such talent join our Board of Advisors and sales team," commented Andrew Levi, Chief Executive Officer of Blue Calypso, "We look forward to collaborating with them and benefitting from their vast experience, knowledge and industry relationships."
About Blue Calypso, Inc.
Blue Calypso, Inc. (BCYP) develops and delivers mobile engagement and social advocacy solutions for retailers and product manufacturers using its patented portfolio of products including Mobile ADvantage™, KIOSentrix™, DashTAGG® and SocialECHO™. The Company employs its unique platform to connect consumers to brands, drive store traffic, increase shopper spend and shorten the path-to-purchase. The Blue Calypso platform includes extensive big data analytics, tracking consumer engagement such as the spread of shared content, attribution, geo-location and offer redemption. Brands on this platform have key insight into the performance of their content and the sentiment of their customers in real-time. For more about the Company please visit www.bluecalypso.com
Blue Calypso, Inc.
Corporate Services Advisor:
Merriman Capital, Inc.*
*Member FINRA / SIPC