Apple shares are up 18 percent this year, with the latest good news coming in the form of Apple's first-quarter earnings report.
The estimate-busting numbers may not have boosted the stock on Tuesday, but they at least appeared to show that the bullish consensus on the stock is well-founded.
Meanwhile, Apple bears are hurting. And one market strategist says that it's time for them to seek professional help.
"We would encourage those professionals who love to hate AAPL to book themselves a series of therapy appointments," said Neil Azous, a market advisor with Rareview Macro. "This story for Apple just has a lot of legs to go higher. And it's very difficult when you look at the combination of their guidance, their capital redeployment plans, and their margins, to be pretty negative on the stock, when you think about it in the medium-term."
In its Monday evening report, Apple not only beat earnings and revenue estimates, but increased its total capital return program to $200 billion, by boosting both its dividend and share buyback program.
The therapy is required, says Azous, because skepticism about the stock runs so deep as to border on pathological.
"When you look at what they're geared to going forward, it has so many things that people disbelieve in, such as, it's geared to China, emerging markets, new products that people don't want to embrace. And when you're in that big of a situation of denial, it requires a certain set of therapy" sessions.