DENVER – Bud Light is backpedaling after upsetting people with a label saying the beer was perfect for temporarily removing the word "no" from the drinker's vocabulary, evoking concerns about alcohol-fueled rape culture.
Anheuser-Busch swiftly apologized Tuesday afternoon as images of the label spread online. The full label reads: "The perfect beer for removing 'no' from your vocabulary for the night."
The brewer said it intended the label to be a fun way of invoking the ongoing "Up for Whatever" advertising campaign in which young drinkers say yes to trying new things. Not everyone took it that way. Online, many comments said the wording uncomfortably evoked an alcohol-fueled college rape culture.