Independence Blue Cross CEO Speaks at Annual Milken Institute Global Conference

Daniel J. Hilferty shares insight on organization's Human-Centered InnovationSM

PHILADELPHIA, Pa., April 29, 2015 (GLOBE NEWSWIRE) -- Independence Blue Cross (Independence) President and CEO Daniel J. Hilferty spoke on a panel yesterday at the annual Milken Institute Global Conference, a three-day event that brings together the world's most influential industry leaders to explore solutions to the most pressing challenges in financial markets, health, government, and education.

As part of the "Breakthrough Medicine: Will Finding a Cure Be Just the Start of Saving Lives?" panel, Hilferty highlighted the ways that Independence is harnessing technology and data to revolutionize health care through Human-Centered InnovationSM.

Hilferty pointed out that Human-Centered InnovationSM at Independence inspires the organization's collaborations with medical researchers and health care startups to imagine, create, and support the most promising technologies for making people healthier. For example, he said that Independence has joined forces with a leading research team from the University of Pennsylvania and Philadelphia's Fox Chase Cancer Center that is working to gather the evidence needed to make genomic testing part of mainstream cancer treatment.

Hilferty was joined on the panel by moderator, Dr. Louise Perkins, chief science officer at the Melanoma Research Alliance, and distinguished experts:

  • Dr. Wyatt W. Decker, VP, Mayo Clinic; CEO, Mayo Clinic Arizona
  • Jill DeSimone, SVP, U.S. Oncology Commercial Unit, Merck
  • Dr. Omid Hamid, director, Melanoma Center, and chief, Translational Research and Immune-Oncology, the Angeles Clinic and Research Institute
  • Dr. Jennifer Malin, medical director, Enterprise Oncology Solutions and Innovation, Anthem, Inc.; associate professor, UCLA David Geffen School of Medicine

The Milken Institute Global Conference is hosted by the Milken Institute, a nonprofit, nonpartisan think tank based in Santa Monica, California.

About Independence Blue Cross

Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. With our affiliates, we serve 9.5 million people in 24 states and the District of Columbia, including 2.5 million in the region. For nearly 80 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more, visit Connect with us on Facebook at and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

CONTACT: Media contact: Nadina Fraimow Bronstein 215-241-4645 (office)

Source:Independence Blue Cross