It's no secret that Jameis Winston is not the most liked football player in America right now. As reported by CNBC earlier, marketing firm Repucom ranks Winston's overall appeal at 3,597 among the 3,664 celebrities it tracks. That's in line with such infamous names like Lance Armstrong and Plaxico Burress.
But if we just broke down the data to compare only NFL players, it's even clearer—in every single way—that Winston has a major marketing problem.
Contrast that with Marcus Mariota, the University of Oregon quarterback who won the 2014 Heisman Trophy.
Here is the ranking set, as provided by Repucom. Note how Mariota is instantly one of the top 10 most liked and respected players in the NFL.
Out of 174 current and retired NFL players and coaches whom Repucom analyzed for endorsement worthiness, Winston is already at or near the bottom in every category. He hasn't played a day in the NFL, and he's already facing an uphill climb.