The drubbing taken by big-name social media stocks this week serves as a buying opportunity, one industry watcher said Friday.
"This is a buy the social stocks in your portfolio moment. Let's be real, Twitter is not going away," said Ross Gerber, CEO of Gerber Kawasaki, which owns Twitter and Facebook stock, in a CNBC "Closing Bell" interview.
Shares of LinkedIn closed more than 18.5 percent lower Friday after the professional network set weak guidance in Thursday's quarterly earnings report. Twitter and Yelp shares also took beatings during the week partly as a result of the companies issuing disappointing outlooks.