It's a given that the farming community pays close attention to clouds. Weather is everything to them, literally dictating how their business operates.
But entrepreneur Corbett Kull has farmers paying attention to a different cloud these days, and it's paying off for both parties.
Kull is co-director of Chicago-based 640 Labs, a company he co-founded with Craig Rupp after leaving the mobile technology industry in 2013. They created a device called the 640Drive, which enables farmers to record all of their activities in the field, from what they plant to where they plant it, timing and then performance at the end of the season. The data moves to the cloud and is accessible via app.
"Most people don't understand there's actually GPS on tractors and they can record what they plant, when they plant and how they plant," Kull said. "Then at the end of the season—the harvest—you know how much grain comes from each part of the field. All of that is recorded and tagged by GPS information."