Just 12 hours after debuting at midnight showings across the United States, "Avengers: Age of Ultron" has a great chance of smashing box office records, Gitesh Pandya, chairman of BoxOfficeGuru.com, said on Friday.
Disney's superhero sequel pulled in $27.6 million at Thursday night showings, setting it up to earn an all-time high above $91 million—and perhaps more than $100 million—on opening day, he said. Moviegoers spent a total of $3 million to watch the Avengers assemble on IMAX screens overnight, a record for a late-night opening on the oversize screens.
To take the crown for best domestic debut, the sequel would have to beat the original. "Marvel's The Avengers" currently holds the title, having drummed up $207 million in its first three days in theaters in July 2012.
At a time when many audiences are staying home to watch small- and medium-scale movies on televisions and tablets, the Avengers is one of the remaining franchises that can reliably turn out audiences, Pandya said.