Social Media

The 6 best and worst brand tweets on #StarWarsDay

The Millennium Falcon and TIE fighters as seen in the “Star Wars: The Force Awakens” teaser.

Another May 4, another slew of "Star Wars" hashtags.

The phrase "May the fourth be with you"—a play on the famous Star Wars quote "may the force be with you"—always gets big social traffic on what is unofficially Star Wars Day.

Of course, the iconic film series is, of course, no stranger to social media chatter the rest of the year. Disney's upcoming "Star Wars" films had the Twitterverse talking last month, after the release of the newest trailer.

And now the hashtags #MayTheFourthBeWithYou and #StarWarsDay have fans and marketing-hungry brands buzzing.

Companies called on their real-time marketing experts to share tweets in honor of the beloved, unofficial holiday. Here are six of the best.