The Apple Watch Sport 38mm is priced at $349 in store, but all the components of the lowest-priced watch amount to only $84, with the most expensive component being the touchscreen at $20.50, according to the information company IHS. (Tweet This)
The $84 doesn't include costs associated with research, building and marketing.
"These are just a snapshot of the hardware cost—actual physical component cost," said IHS' Wayne Lam.
Lam added that the price tags for other models, including the stainless steel and gold ones, were more expensive.