Industry Game Changers – Dealership Performance CRM Offers Smart Survey®

Tualatin, OR , May 04, 2015 (GLOBE NEWSWIRE) -- One of the most valuable tools that Dealership Performance CRM has pre-loaded for every dealership is Smart Survey®. This is an in-house BDC survey/call center tool that allows dealerships complete internal control over pre-sale and follow-up calls. Information from the dealership’s management system as well as third party vendors is fed directly into the tool. All lead details, as well as customer information and history following that first lead, are loaded in real time and available for the internal team member dedicated to making those calls in the Business Development Center.

Not only does this tool eliminate the cost of hiring a third party for customer surveys, it also allows for as much control as possible to close a potential sale. With the ability to load and access information in real-time, no valuable time is wasted to allow that customer to make a purchase elsewhere. While other BDC tools may have surveys with 2-3 questions for the customer, Dealership Performance CRM’s Smart Survey® pre-purchase call has a solid list of questions. It is designed to go into full detail about the customer’s wants, needs, and objections, while also gaining perspective on the customer’s overall experience. After the pre-purchase conversation, the sales team at your dealership knows exactly how to best close the deal, as the customer stated it him or herself.

While the pre-purchase survey call poses great value for your dealership to maximize opportunities to generate revenue, all survey calls made within the BDC shed light on the dealership’s performance as a whole. Management is able to clearly see where the sales team is strong and weak, and how customer experience can improve. In addition, alternative BDC tools may have the ability to provide 1-2 services, but Smart Survey® software works with Pre-Purchase calls as well as Post-Sale, Event, Parts, and Service calls. Dealership management is able to identify the dealership’s assets.

Smart Survey® is a single tool that gathers any and all leads, provides access to reports based on customer-stated sale methods, and creates a way to survey all aspects of your business. Dealership Performance CRM includes this BDC within the CRM tool, not separately like its competitors. Utilization of this valuable tool streamlines a dealership’s sales and follow-up process and creates more accountability for staff. Any dealership that would benefit from straight-forward and easily accessible information on how to thrive within its market needs Smart Survey® within its CRM structure, and Dealership Performance CRM provides it. 800.516.1768

Source: Dealership Performance CRM