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Kate Middleton effect: Brands get royal boost

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The royal has long supported British brand ASOS, and wore a $42 blue dress from the online retailer during her first pregnancy back in 2013.

This March, Middleton wore a maternity polka dot dress by ASOS to visit Brookhill Children's Centre in South East London. A flurry of pregnant women rushed to purchase the £35 ($53) dress afterwards, which sold out online within minutes.

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