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4 trades on tech, entertainment movers

Salesforce.com is primed for a continued rise amid speculation that larger rivals could bid to acquire it, CNBC "Fast Money" trader Steve Grasso said Tuesday.

Shares of the cloud computing company closed more than 1 percent higher amid a Bloomberg report that Microsoft was considering a bid for Salesforce. A takeout by Microsoft or another large software company "looks like it's got some more legs to it," Grasso said.

Read MoreSalesforce shares jump amid Microsoft bid reports

Traders also discussed how to navigate some of Tuesday's other big movers, beyond Salesforce.

The Disney Store in Times Square, New York.
Adam Jeffery | CNBC
The Disney Store in Times Square, New York.

Walt Disney

Shares of media and entertainment giant Walt Disney closed slightly lower Tuesday despite the company posting quarterly earnings and revenue that topped Wall Street's expectations.Some market watchers have criticized Disney's valuation, as it currently trades at a price-to-earnings ratio of about 25, trader Guy Adami said.

He noted that "there aren't a lot of Disneys out there." Trader Tim Seymour contended that Disney will fare well as more cable companies continue to offer custom packages, because its ESPN network is a valuable asset.

Read MoreThe 'Force' must be with Disney: Analyst

The stock closed just below $111 per share Tuesday.

Electronic Arts

Video game maker Electronic Arts posted quarterly profit and sales that beat analysts' expectations Tuesday. The company behind the "Madden" NFL franchise and other popular titles also announced a $1 billion stock buyback.

The stock was up nearly 4 percent in extended trading, at about $61 per share.

EA is "absolutely on fire," said trader Brian Kelly. He contended that investors who already own the stock should hold it until at least November, when EA is slated to release a new "Star Wars" game.

Facebook

Social media giant Facebook's shares fell more than 1 percent Tuesday. In the last 10 sessions, the stock has dropped nearly 8 percent.

Adami called the selling "way overdone." He said Facebook looked appealing at $77 per share, just below where it closed Tuesday.

Disclosures:

Tim Seymour

Tim Seymour is long T, BAC, DIS, F, GE, GM, GOOGL, INTC, SUNE and TBT. Tim's firm is long BABA, AAPL, MCD, NKE, NOK, SBUX and YHOO.

Brian Kelly

Brian Kelly is long BTC=, BBRY, SPY puts and U.S. dollar. He is short Australian dollar. He is short yen. He is short yuan. He is short DAX.

Steve Grasso

Steve Grasso is long AAPL, BAC, BTU, DD, EVGN, MJNA, PFE, T, TWTR and GDX. His firm is long AMZN, AMD, FCX, OXY, RIG, NE, TSE and VALE. His kids own EFG, EFA, EWJ, IJR and SPY.

Guy Adami

Guy Adami is long CELG, EXAS and INTC. Guy Adami's wife, Linda Snow, works at Merck.