SITO Mobile Reports Second Quarter Fiscal 2015 Financial Results

JERSEY CITY, N.J., May 5, 2015 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (OTCQB:SITO), a leading mobile engagement platform provider, today announced results for its fiscal second quarter ended March 31, 2015. Total revenue was $3,766,820 for the quarter ended March 31, 2015, representing 107% annual growth over the $1,817,193 in total revenue for the quarter ended March 31, 2014. This improvement was led by a substantial increase in Media Placement revenue, which grew more than 25 times to $1,627,500 for the quarter ended March 31, 2015 compared to $60,000 for the quarter ended March 31, 2014. SITO Mobile's Media Placement revenue advanced 26% sequentially in the March quarter over the December quarter, which is the advertising sector's historically stronger quarter with holiday-related advertising. Additionally, mobile messaging revenue grew 14% year-over-year, validating the Company's unique multi-prong revenue strategy.

"Since assuming the role of CEO last year and intently focusing on transforming this business, the financial results for the past three quarters are now starting to demonstrate our ability to scale SITO Mobile through a disciplined approach to top and bottom-line results. Our growth underscores the tremendous opportunity in the mobile messaging and advertising space. This year, we have been focused on growing our revenue with an eye on profitability. The diversification of our revenue mix coupled with our growth rate clearly validates our model. We delivered a 107% quarter over quarter revenue increase, attained gross margin expansion and net profitability from operations in a quarter which is typically softer due to seasonality," said Jerry Hug, CEO of SITO Mobile. "We continue to receive positive endorsements from brands that have trialed our ad tech platform, as they are beginning to allocate a larger portion of their digital budgets to us as a result of our strong performance."

Media placement revenue accounted for 43% of total revenue for quarter ended March 31, 2015 as compared to 3% of total revenue for quarter ended March 31, 2014 and 34% of total revenue for quarter ended December 31, 2014. SITO Mobile's growth in media placement revenue has come from sales of mobile advertising campaigns that leverage the geo-fencing and real time bidding technology acquired in the July 2014 purchase of DoubleVision Networks, Inc., as well as SITO's expanded direct sales force.

Gross profit for the quarter ended March 31, 2015 more than doubled, increasing 129% to $2,186,686, as compared to $954,786 in the second quarter of fiscal 2014 and $2,027,542 in the first quarter of fiscal 2015. SITO Mobile's gross margin grew to 58% for quarter ended March 31, 2015 versus 53% margin for quarter ended March 31, 2014 and 53% in the first quarter of fiscal 2015. EBITDA was $259,515 for the quarter ended March 31, 2015 as compared to ($765,882) for the quarter ended March 31, 2014. SITO Mobile reported a net loss of ($338,511), or $0.00 per share, for the quarter ended March 31, 2015 as compared to a net loss of ($1,109,076), or ($0.01) per share, for quarter ended March 31, 2014.

As of March 31, 2015, cash on hand was $4.8 million, a $4.2 million increase from September 30, 2014.

Conference call information:

Date: Tuesday, May 5, 2015
Time: 4:30 P.M. Eastern Time (ET)
Dial in Number for U.S. & Canadian Callers: 877-407-8629
Dial in Number for International Callers (Outside of the U.S. & Canada): 201-493-6715

Participating on the call will be SITO Mobile's Chief Executive Officer Jerry Hug and Chief Financial Officer Kurt Streams. To join the live conference call, please dial into the above referenced telephone numbers five to ten minutes prior to the scheduled conference call time. A live webcast and archive of the call will also be available on SITO Mobile's website at:

A replay will be available for 2 weeks starting on May 5, 2015 at approximately 8:00 P.M. ET. To access the replay, please dial 877-660-6853 in the U.S. and 201-612-7415 for international callers. The conference ID# is 414392.

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information visit

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, our reliance on brand owners and wireless carriers, the possible need for additional capital as well other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

SITO Mobile, Ltd.
For the Three Months Ended For the Six Months Ended
March 31, March 31,
2015 2014 2015 2014
(unaudited) (unaudited) (unaudited) (unaudited)
Wireless applications $ 2,004,316 $ 1,757,193 $ 4,429,082 $ 3,904,321
Licensing and royalties 135,004 -- 268,585 750,000
Media placement 1,627,500 60,000 2,916,589 70,000
Total Revenue 3,766,820 1,817,193 7,614,256 4,724,321
Cost of Revenue 1,580,134 862,407 3,400,028 1,824,569
Gross Profit 2,186,686 954,786 4,214,228 2,899,752
Operating Expenses
General and administrative (including stock based compensation) 1,155,334 1,565,662 2,525,872 4,062,300
Sales and marketing (including stock based compensation) 912,128 238,085 1,612,492 465,645
Depreciation and amortization 68,081 57,380 133,278 113,068
Research and development 9,418 11,632 19,734 35,725
2,144,961 1,872,759 4,291,376 4,676,738
Income (loss) from operations 41,725 (917,973) (77,148) (1,776,986)
Other Income (Expenses)
Interest income 54,189 -- 54,189 --
Interest expense (434,425) (191,103) (851,803) (383,823)
Net loss before income taxes (338,511) (1,109,076) (874,762) (2,160,809)
Income taxes -- -- -- --
Net loss $ (338,511) $ (1,109,076) $ (874,762) $ (2,160,809)
Basic and diluted loss per share $ 0.00 $ (0.01) $ (0.01) $ (0.02)
Weighted average shares outstanding 153,662,610 142,706,095 153,460,481 141,787,307
Stock based compensation expense
General and administrative $ 126,851 $ 266,684 $ 299,580 $ 1,108,390
Sales and marketing 23,115 -- 31,200 --
Total $ 149,966 $ 266,684 $ 330,780 $ 1,108,390
SITO Mobile, Ltd.
March 31, September 30,
2015 2014
Current assets
Cash and cash equivalents $ 4,815,907 $ 620,185
Accounts receivable, net - current portion 3,412,297 2,443,308
Other receivables 525,000 --
Prepaid expenses 239,384 233,541
Total current assets 8,992,588 3,297,034
Property and equipment, net 325,073 236,706
Other assets
Accounts receivable, net 225,000 450,000
Capitalized software development costs, net 989,263 639,416
Intangible assets:
Patents, net 384,171 447,427
Patent applications cost 834,483 609,010
Software license 831,000 831,000
Goodwill 4,482,884 3,482,884
Deferred loan costs, net 120,653 --
Other assets including security deposits 83,326 113,291
Total other assets 7,950,780 6,573,028
Total assets $ 17,268,441 $ 10,106,768
SITO Mobile, Ltd.
March 31, September 30,
2015 2014
Liabilities and Stockholders' Equity
Current liabilities
Accounts payable $ 2,994,687 $ 1,651,805
Accrued expenses 459,867 501,122
Accrued compensation - related party 374,673 598,592
Deferred revenue 567,214 378,257
Current obligation under capital lease 19,855 16,661
Purchase price payable 1,000,000 --
Note payable net - current portion 2,000,004 --
Convertible debentures - related party -- 643,973
Convertible debentures - unrelated parties -- 3,646,926
Total current liabilities 7,416,300 7,437,336
Long-term liabilities
Obligations under capital lease 12,883 12,718
Note payable net 6,776,248 --
Total long-term liabilities 6,789,131 12,718
Total liabilities 14,205,431 7,450,054
Stockholders' Equity
Preferred stock, $.0001 par value, 5,000,000 shares authorized; none issued and outstanding -- --
Common stock, $.001 par value; 300,000,000 shares authorized, 153,898,166 shares issued and outstanding as of March 31, 2015 and 150,728,628 shares issued and outstanding as of September 30, 2014 153,898 150,729
Additional paid-in capital 138,193,405 136,915,516
Accumulated deficit (135,284,293) (134,409,531)
Total stockholders' equity 3,063,010 2,656,714
Total liabilities and stockholders' equity $ 17,268,441 $ 10,106,768

Use of Non-GAAP Financial Measures

This press release includes the non-GAAP financial measure of EBITDA. The press release provides a reconciliation of this non GAAP financial measure to net loss, calculated and presented in accordance with generally accepted accounting principles in the United States of America ("GAAP"). Our non-GAAP financial measures should not be considered as alternatives to GAAP measures such as net income, operating income or any other GAAP measure of liquidity or financial performance. EBITDA is used as a supplemental financial measure by SITO Mobile's management to assess its ability to generate available cash sufficient to maintain and invest in the business, measure operating performance and determine the ability to incur and service debt. SITO Mobile defines EBITDA as earnings before interest, taxes, depreciation and amortization. The following table reconciles net income to EBITDA for the three-month periods ended March 31, 2015 and December 31, 2014:

Three Months Ended
March 31,
2015 2014
Net loss $ (338,511) $ (1,109,076)
Provision for income taxes -- --
Depreciation and amortization 217,790 152,091
Interest (income) expense, net 380,236 191,103
EBITDA $ 259,515 $ (765,882)

CONTACT: Investor and Media Relations: Robert Haag IRTH Communications 866-976-4784Source:SITO Mobile, Ltd.