Within a short space of time, the cash available to new start-ups in Southeast Asia has gone from virtually non-existent to abundant.
And that, say analysts, reflects the potential a growing number of investors see in firms that mostly start in Singapore and expand into the much bigger Southeast Asian market.
"There is now greater access to capital than ever before," said Yiping Goh, the co-founder of Southeast Asian eCommerce aggregator AllDealsAsia.com.
"When I started my first company in 2004, there were less than five significant startup funds and most of the five were not even really active," said Goh, who has just set up ecommerce firm MatahariMall.com in Indonesia, added. "Today there's a lot more investors interested in Asia and capital is going to keep growing."
Compared to its Asian peers China and India, Southeast Asian markets are seen as relatively underdeveloped and with huge potential given a growing class of consumers.