Panera Bread has decided to ban certain additives from its menu because it's the right way to do business, not necessarily to increase foot traffic in its restaurants, its CEO said Tuesday.
On Monday, the fast casual restaurant released a no-no list that includes more than 80 items that have either already been eliminated or are in the process of being removed.
"I hope people get that this is a Good Housingkeeping Seal of approval, a line in the sand. They know there is a comprehensive, transparent, clean food within Panera," the company's CEO and founder, Ron Shaich, said in an interview with CNBC's "Closing Bell" on Tuesday.
"If that helps them come to Panera so much more, that's great. But frankly, we're doing it because it's the right way to do business."
The menu change will affect more than 150 ingredients in its food. The additives include more household names such as aspartame and more obscure ones, like tertiary butylhydroquinone.