CARY, N.C., May 6, 2015 (GLOBE NEWSWIRE) -- Kangaroo Express, part of Alimentation Couche-Tard Inc., today announced its ROO Cup, a collectible cup refillable with any fountain and frozen beverage for only 25 cents, is now available in its stores for the fifth consecutive summer. The ROO Cup returns to Kangaroo Express convenience stores with even more ways to save this summer, including more than $10 in coupons with each ROO Cup purchase.
In celebration of the ROO Cup's fifth anniversary, a limited edition Black ROO Cup is also available in select markets across the Southeast. Last summer, the ROO Cup's biggest fans grabbed their ROO Cups quickly off the shelves and stopped in for refills, making it the Summer of ROO Cup. Select stores, including those where the ROO Cup proved to have the biggest fans, will receive the limited edition Black ROO Cup, retailing for $9.99, plus tax, and offering unlimited, one-cent refills on frozen and fountain beverages all summer long. To find a limited edition Black ROO Cup near you, visit www.roocup.com.
Of course, ROO Cup fans will still be able to enjoy the unbeatable savings of the 2015 ROO Cup, retailing for $6.99, plus tax, and can be refilled for 25 cents through Sept. 30, at any Kangaroo Express location throughout the Southeast.
For the first time in ROO Cup history, guests are able to choose from an assortment of vibrant ROO Cup colors, including green, orange and red. ROO Cup customization options also return to stores, such as colored straws, giving ROO Cup fanatics with a specific straw color the ability to redeem a free ROO Cup refill on designated "Straw Days."
"The ROO Cup has captured the hearts of thirsty guests over the past four years and returns for its fifth anniversary, providing ROO Cup fanatics all across the Southeast with savings on thirst-quenching refills and on-the-go meals and snacks this summer season," said Will Rice, Vice President Operations, South Atlantic. "Now in the ROO Cup's fifth year, the limited edition Black ROO Cup is our way of showing appreciation for the dedicated ROO Cup fanatics who have returned to Kangaroo Express year-after-year to enjoy unlimited refills."
In addition to colored straw deals, Kangaroo Express is providing guests with endless ways to save this summer by offering more than $10 in coupons for discounts on Ball Park® Hot Dogs, Orbit® Gum, Propel®, FUZE® beverages, Core Power®, Bean Street Coffee and more.
ROO Cup enthusiasts are encouraged to share their summer ROO Cup experiences through social media using the hashtag #ROOCup. Additionally, fans can participate in ROO Cup social media contests each month for an opportunity to win prizes and be featured on ROOCup.com. Follow Kangaroo Express on Twitter and Facebook to learn more and join the ROO Cup rumble!
To keep the savings flowing all summer long, join the ROO Club by texting "ROOCLUB" to "THEROO" (843766) or by downloading the free Kangaroo Express Mobile App. ROO Club members will receive text messaging deals, such as alerts on Straw Days and in-store deals on candy, snacks and more.
For more information about the 2015 ROO Cup, or to locate a Kangaroo Express with a limited edition Black ROO Cup near you, visit ROOCup.com.
On March 17, 2015, convenience store chain Alimentation Couche-Tard Inc., which operates in the U.S. mostly under the Circle K brand, acquired The Pantry, Inc. which operates primarily under the Kangaroo Express brand.
Couche-Tard is the leader in the Canadian convenience store industry. In the United States, it is the largest independent convenience store operator in terms of number of company-operated stores. In Europe, Couche-Tard is a leader in convenience store and road transportation fuel in Scandinavian and Baltic countries while it has a significant presence in Poland.
As of February 1, 2015, Couche-Tard's network comprised 6,314 convenience stores throughout North America, including 4,870 stores with road transportation fuel dispensing. Following the acquisition of The Pantry, Inc. on March 16, 2015, more than 1,500 additional stores were added to the network in the United States, totaling 7,815 convenience stores approximately. Its North-American network now consists of 13 business units, including nine in the United States covering 41 states and four in Canada covering all ten provinces. More than 75,000 people are employed throughout its network and at the service offices in North America.
In Europe, Couche-Tard operates a broad retail network across Scandinavia (Norway, Sweden, Denmark), Poland, the Baltics (Estonia, Latvia, Lithuania) and Russia, which comprised 2,233 stores as of February 1, 2015, the majority of which offer road transportation fuel and convenience products while the others are unmanned automated service-stations which offer road transportation fuel only.
The Corporation also offers other products, including stationary energy, marine fuel, aviation fuel, lubricants and chemicals. Couche-Tard operates key fuel terminals and fuel depots in eight countries. Including employees at Statoil branded franchise stations, about 17,500 people work in its retail network, terminals and service offices across Europe.
In addition, under licensing agreements, about 4,600 stores are operated under the Circle K banner in 12 other countries worldwide (China, Guam, Honduras, Hong Kong, Indonesia, Japan, Macau, Malaysia, Mexico, the Philippines, the United Arab Emirates and Vietnam) which brings to more than 14,600 the number of sites in Couche-Tard's network.
Couche-Tard is a Canadian company which shares are listed on the Toronto Stock Exchange (TSE: ATD.A and ATD.B).
CONTACT: Media Contact: Jessica Highsmith Largemouth Communications (on behalf of Kangaroo Express) 919-459-6456 firstname.lastname@example.org
Source: Kangaroo Express