Make Her Mother's Day Shine with New Sparkleshines(TM) Cards from American Greetings

CLEVELAND, OHIO, May 6, 2015 (GLOBE NEWSWIRE) -- Is there a special mom that you want to recognize with an extra-fabulous Mother's Day this year? Moms and grandmas are there for us when dealing with all the details of life, such as celebrating during joyful times and offering support during difficult times. Don't forget the details when planning a memorable Mother's Day for her – details like the perfect card that lets her know you are grateful for the important role she plays in your life. Our latest greeting card invention, Sparkleshines™, is sure to make her feel marvelous by adding a meaningful touch to the holiday.

Sparkleshines feature beautifully lettered sentiments and a paper-engineered window that pulls open to reveal magical scenes, twinkling lights and music. With bold color palettes, sophisticated style and a genuine, fresh tone, they'll inspire the brightest smiles on Mother's Day! Selections in this heartwarming collection include a pretty pink card singing mom's praises, a lovely green option comparing mom to a superhero and a cheerful yellow design especially for grandma.

"Mother's Day is all about showing and telling the important moms in your life how much you care, and Sparkleshines are a sincere and unique way to do that," said Carol Miller, vice president of corporate innovation at American Greetings. "This exclusive new collection honors moms and grandmas with cards that are dazzling and fun. Sparkleshines will remind them how loved and appreciated they are each time they open these beautiful keepsake cards throughout the year."

As an industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.

Consumers can find Sparkleshines™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from For more information on American Greetings, visit You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at and electronic greeting cards available at In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit

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CONTACT: Megan Baucco Assistant Manager, Marketing Communications 216.252.7300 ext.2841

Source:American Greetings Corporation