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MobileCause Selected by the American Heart Association for Mobile and Social Fundraising Platform

CALABASAS, Calif., May 6, 2015 (GLOBE NEWSWIRE) -- MobileCause, an online fundraising and communication platform for nonprofit organizations, is proud to announce they are teaming up with the American Heart Association (AHA) to enable supporters to donate and fundraise using their mobile devices – bringing the power of technology to the forefront of social and online giving.

MobileCause will work directly with the AHA's fundraising efforts from people across the nation, enabling them to simply click and donate from the ease and convenience of their smartphones and other commonly-used devices.

"Given the rising epidemic of heart disease among Americans, we will advance the revolutionary work the AHA continues to do by allowing crowdfunding to become the next step in fundraising," said Sean MacNeill, CEO of MobileCause.

With the influx of social media platforms for crowdfunding taking national attention, MobileCause is helping nonprofits and charitable organizations benefit from commonly used technology, like smartphones, texting, and social media. MobileCause's innovative platforms:

- Give users the opportunity to help causes with the tap of a smartphone or a click of the mouse

- Provide donating and recruiting donors with the ability to be instant fundraisers

- Enable the fast and instant access of information, making the donation process seamless

"We are looking forward to working with MobileCause to help take our mobile fundraising capabilities to the next level. There are a lot of opportunities for us to explore, and we're starting to see a lot of demand in the field for mobile-enabled fundraising tools," said Andrew Magnuson, Digital Fundraising Director for the AHA.

MobileCause, a leading provider of cloud based fundraising and communication solutions for nonprofit organizations, makes it easy for donors to give, and for nonprofits to raise more donations at a lower cost. The company provides a suite of products for a new generation of giving to strengthen an organization's brand by integrating mobile everywhere and increasing the speed and effectiveness of donor communication. The US now has 74% smartphone adoption changing donor expectations and new solutions are needed for nonprofit organizations to address the challenges and opportunities associated with a mobile first society. Many supporters research websites, watch videos, and make credit/debit donations directly from their mobile phone.

MobileCause's fundraising platform makes it easy for donors to give from any device and focuses on helping nonprofit organizations gain donors, increase recurring gifts and engage supporters. The MobileCause Crowdfunding solution empowers nonprofit organizations to conveniently raise donations through their networks of volunteers, donors and staff.

The American Heart Association is the nation's oldest, largest voluntary organization devoted to fighting cardiovascular diseases and stroke. In a recent report released by the AHA on heart and stroke statistics, health data collected from over 190 countries states that heart disease remains the number one global cause of death with 17.3 million deaths each year, with that number expecting to rise to more than 23.6 million by 2030. A troubling statistic, which makes the need to further research and funding into finding ways to lower these devastating numbers.

About the American Heart Association

The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.

About MobileCause:

MobileCause provides cloud based online fundraising and communication software for nonprofit organizations enabling them to raise more money at a lower cost. Each solution is designed to mobilize networks of volunteers, donors and staff while making it easy for people to give and stay connected from any device. Our suite of products including: crowdfunding for nonprofits, comprehensive online giving, dynamic event fundraising, text to donate keywords, mobile marketing and smart data records, is designed for a new generation of giving for mobile, online and social. Customers can be up and running in hours with no technical skills required. MobileCause provides turnkey merchant and payment services at a simple flat rate that includes a specialized mobile payment app for nonprofits. Each plan includes dedicated strategy support from fundraising experts. Featured clients include United Way, The Salvation Army, American Heart Association, University of Southern California, Habitat for Humanity and many more. Visit us at http://www.mobilecause.com

CONTACT: For press inquiries, please contact: It Girl Public Relations 310-577-1122 Juliette Harris: julietteharris@itgirlpublicrelations.comSource: MobileCause