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After more than a decade off the TV airwaves, the McDonald's Hamburglar has returned in time to plug the company's new Sirloin Third Pound burgers.
"These days, he's a suburban dad. Previously, the Hamburglar had been living a quiet life until the release of Sirloin Third Pound Burgers, which lured him back into the public eye," writes Lisa McComb, a McDonald's spokeswoman in an email.
Twitter erupted with the burger thief's return with some saying he was creepy and others saying the new iteration was sexy.
Below is a sampling of the posts: