"Multiópticas makes an analogy between an object (glasses) and women, characterizing them as "accessible" and "accessory", making them accessible because they are willing and available, because the accessory can be changed as often as you want," she wrote in translated remarks on her site.
Despite only 12 women turning up for the protest, the event has got over 64,400 YouTube views and one post got shared over 41,000 times on Facebook.
Yesterday, Multiópticas responded to the commotion it caused on social media platforms, by saying that they "regret the controversy" and "want to convey their feelings for the misinterpretation."
"The (TV) spot wants to recreate in a free manner that moment when everyone around you notice that you have changed something and you're noted. Time to feel the center of attention: it refers to the entry of the protagonist of the spot, which becomes the target of all eyes. With this idea from "Multiópticas wanted to invite all our customers to feel that feeling of being the center of attention more often," said in a translated statement.
The statement ended with the chain saying they have stopped airing the television advert and will take people's views into consideration for future advertising campaigns.