Reed's, Inc. Announces 19% First Quarter Sales Growth

LOS ANGELES, May 11, 2015 (GLOBE NEWSWIRE) -- Reed's, Inc. (NYSE MKT:REED), maker of the top-selling sodas in natural food stores nationwide, today announced the financial results for its fiscal first quarter ending March 31, 2015.

Financial Highlights for 2015 First Quarter versus 2014 First Quarter:

  • Net sales increased 19% to a record $10.6 million driven by:
    • 33% gross sales growth of Reed's Ginger Brew line representing 44% of sales
    • 12% gross sales growth in Virgil's craft soda line representing 33% of sales
    • 23% gross sales growth in Private Label representing 7% of sales
  • Topline promotional spend decreased to 6% of 2015 first quarter sales versus 12.0% in the first quarter of 2014
  • Gross profit dollars increased 12% to $3.3 million versus $2.9 million in the first quarter of 2014
  • Adjusted EBITDA for the first quarter of 2015 improved to $354,000 versus $106,000 in the first quarter of 2014
  • Operating expenses decreased to 31% percent of net sales from 33% in the first quarter of 2014
  • Operating loss for first quarter 2015 was $271,000 versus a loss of $220,000 in the first quarter of 2014
  • Loss per share was ($0.02), flat with the prior year first quarter

Operational Highlights:

  • New DSD distribution expansion with Wonderland Distributing Co. in Northern California
  • Sonoma Sparklers launches in all 4600 Rite Aid locations nationwide
  • Mark Beaton, Former VP of Operations at Dr. Pepper/Snapple Group, appointed Chief Operating Officer
  • Daniel Miles appointed Chief Financial Officer to replace Interim CFO, Larry Tomsic
  • Mark Costa fills newly created position, Director of Operations for Reed's
  • Reed's Ginger Brew line driving +35% growth in latest 52 week Spins/IRI syndicated data
  • Stronger Ginger Brew product introduction at Expo West in March leads to increased distribution and retail opportunities.
  • Continued plant upgrades to increase plant capacity
  • Reed's enters 1,300+ new doors in on premise and independent stores, and 900+ new doors in conventional supermarkets in first quarter
  • Same store sales growth in conventional supermarkets is strong and brand momentum continues as measured by Spins/IRI syndicated data in conventional supermarkets over latest 52 weeks
  • Exhibition at Nightclub & Bar show leads to partnership with one of the largest wine & spirits leaders in the spirits industry

Chris Reed, Founder and CEO of Reed's, Inc., stated, "Our momentum continues as evidenced by our twenty plus quarters of double digit sales growth. Consumer demand is strong across all channels for our premium craft sodas and we are capitalizing on these opportunities. Of particular strength was the Reed's Ginger Brew line that achieved record sales of $5 million in the first quarter. Gross margins recovered significantly versus the fourth quarter last year as we saw improvement in commodity prices that impacted margins in the last half of 2014."

"We continue to build out our management team infrastructure that is now led by experienced beverage industry veterans with the expertise to operationally support the sales growth that we are experiencing. Leading the charge to drive our operational capabilities as we accelerate, we hired Mark Beaton to serve as our new Chief Operating Officer. Mark was previously VP of Operations at Dr. Pepper Snapple Group. Today we announced that Dan Miles has been appointed Chief Financial Officer. Dan has 30 plus years of financial management experience starting at Ernst & Young, and includes almost 20 years of beverage experience with Pepsi Bottling and Miller Coors where he held senior finance positions in both the field and in the corporate offices."

"The beverage market continues to trend in our favor as major retailers look to Reed's to supply the next generation of all natural GMO-free premium craft sodas. I'm beefing up management to handle the acceleration in sales that these conversations are creating. We continue to be excited about the response to our latest line extension, Reed's Stronger Ginger Brew. I would not be surprised if it eventually becomes our top beverage based on early responses. We expect to see steady growth in 2015 and margins should continue to improve throughout the year due to our new plant projects and favorable commodity price trends," Reed concluded.

For the full year 2015, the company's net sales target is $50 million with moderate profitability.

The Company will conduct a conference call at 4:30 PM EDT on May 11th to discuss its 2015 fiscal first quarter results and outlook for the future. To participate in the call, please dial the following number 5 to 10 minutes prior to the scheduled call time:

Domestic callers should dial - (800) 763-5728

International callers should dial +1 (212) 231 2931.

A replay of the call will be available by the following day in the investor relations section of the Company's website at:

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 15,000 natural food and mainstream supermarkets nationwide. In addition, Reed's products can be found in convenience stores, bars, restaurants and gourmet retailers. The company's products can also be found in Canada, Mexico and other international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured, and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains.

For more information about Reed's, please visit the Company's website at: or call 800-99-REEDS.

Follow Reed's on Twitter at Reed's Facebook Fan Page at


Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

March 31, 2015 December 31, 2014
Current assets:
Cash $ 1,221,000 $ 959,000
Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $252,000 and $253,000, respectively 2,978,000 2,500,000
Inventory, net of reserve for obsolescence of $75,000 and $90,000, respectively 8,360,000 6,306,000
Prepaid inventory 813,000 1,287,000
Prepaid and other current assets 529,000 447,000
Total Current Assets 13,901,000 11,499,000
Property and equipment, net of accumulated depreciation of $3,604,000 and $3,405,000, respectively 5,035,000 4,572,000
Brand names 1,029,000 1,029,000
Total assets $ 19,965,000 $ 17,100,000
Current Liabilities:
Accounts payable $ 7,161,000 $ 5,894,000
Accrued expenses 141,000 130,000
Line of credit 4,113,000 3,009,000
Current portion of long term financing obligation 134,000 134,000
Current portion of capital leases payable 125,000 125,000
Total current liabilities 11,674,000 9,292,000
Long term financing obligation, less current portion, net of discount of $1,017,000 and $1,031,000, respectively 1,491,000 1,508,000
Capital leases payable, less current portion 443,000 476,000
Capital Expansion Loan 1,233,000 672,000
Term loan 1,500,000 1,500,000
Total Liabilities 16,341,000 13,448,000
Commitments and contingencies
Stockholders' equity:
Series A Convertible Preferred stock, $10 par value, 500,000 shares authorized, 9,411 shares issued and outstanding 94,000 94,000
Common stock, $.0001 par value, 19,500,000 shares authorized, 13,081,947 and 13,068,058 shares issued and outstanding, respectively 1,000 1,000
Additional paid in capital 26,543,000 26,300,000
Accumulated deficit (23,014,000) (22,743,000)
Total stockholders' equity 3,624,000 3,652,000
Total liabilities and stockholders' equity $ 19,965,000 $ 17,100,000
For the Three Months Ended March 31, 2015 and 2014
Three months ended March 31,
2015 2014
Sales $ 10,672,000 $ 8,950,000
Cost of goods sold 7,413,000 6,047,000
Gross profit 3,259,000 2,903,000
Operating expenses:
Delivery and handling expenses 1,169,000 895,000
Selling and marketing expense 1,193,000 1,068,000
General and administrative expense 968,000 972,000
Total operating expenses 3,330,000 2,935,000
Loss from operations (71,000) (32,000)
Interest expense (200,000) (188,000)
Net loss $ (271,000) $ (220,000)
Loss per share – basic and diluted $ (0.02) $ (0.02)
Weighted average number of shares outstanding – basic and diluted 13,068,675 12,965,314
For the Three Months Ended March 31, 2015
Series A Additional Total
Common Stock Preferred Stock Paid-In Accumulated Stockholders'
Shares Amount Shares Amount Capital Deficit Equity
Balance, January 1, 2015 13,068,058 $ 1,000 9,411 $ 94,000 $ 26,300,000 $ (22,743,000) $ 3,652,000
Common shares issued upon exercise of warrants 13,889 -- -- -- 31,000 -- 31,000
Fair value vesting of options issued for bonuses and services -- -- -- -- 212,000 -- 212,000
Net loss -- -- -- -- -- (271,000) (271,000)
Balance, March 31, 2015 13,081,947 $ 1,000 9,411 $ 94,000 $ 26,543,000 $ (23,014,000) $ 3,624,000
For the Three Months Ended March 31, 2015 and 2014
Three Months Ended March 31,
2015 2014
Cash flows from operating activities:
Net (loss) $ (271,000) $ (220,000)
Adjustments to reconcile net (loss) to net cash provided by (used in) operating activities:
Depreciation and amortization 213,000 181,000
Fair value of stock options issued to employees 212,000 99,000
(Decrease) increase in allowance for doubtful accounts 1,000 (14,000)
Changes in assets and liabilities:
Accounts receivable (479,000) (404,000)
Inventory (2,054,000) 217,000
Prepaid Inventory 474,000 (117,000)
Prepaid expenses and other current assets 168,000 (3,000)
Accounts payable 1,267,000 356,000
Accrued expenses 11,000 (10,000)
Net cash provided by (used in) operating activities (458,000) 85,000
Cash flows from investing activities:
Purchase of property and equipment (351,000) (73,000)
Net cash used in investing activities (351,000) (73,000)
Cash flows from financing activities:
Proceeds from stock option and warrant exercises 31,000 20,000
Payment of deferred financing fees -- (7,000)
Principal repayments on long term financing obligation (31,000) (25,000)
Principal repayments on capital lease obligation (33,000) (30,000)
Principal repayments on term loan -- (39,000)
Net draw down (repayment) on line of credit 1,104,000 69,000
Net cash (used) provided by financing activities 1,071,000 (12,000)
Net (decrease) increase in cash 262,000 --
Cash at beginning of period 959,000 1,104,000
Cash at end of period $ 1,221,000 $ 1,104,000
Supplemental disclosures of cash flow information:
Cash paid during the period for:
Interest 201,000 188,000
Non Cash Investing and Financing Activities
Property and equipment acquired through capital expansion loan 311,000 --
Other current assets acquired through capital expansion loan 250,000 --

Modified EBITDA

The Company defines modified EBITDA (a non-GAAP measurement) as net loss before interest, taxes, depreciation and amortization, and non-cash expense for securities. Other companies may calculate modified EBITDA differently. Management believes that the presentation of modified EBITDA provides a measure of performance that approximates cash flow before interest expense, and is meaningful to investors.

Three Months Ended March 31,
2015 2014
Net loss $ (271,000) $ (220,000)
Modified EBITDA adjustments:
Depreciation and amortization 213,000 181,000
Interest expense 200,000 188,000
Stock option compensation 212,000 99,000
Total EBITDA adjustments 625,000 468,000
Modified EBITDA income from operations $ 354,000 $ 248,000

CONTACT: Investor Relations: ir@reedsinc.comSource:Reed's Inc.