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Infogroup Media Solutions Adds Services to Multinational B2B Marketing Database

OMAHA, NEB., May 12, 2015 (GLOBE NEWSWIRE) -- Infogroup Media Solutions launched an update to Sapphire International, its multinational B2B marketing database, that will offer enhanced call center and lead generation services to give marketers the power to bridge languages, cultures and time zones, while delivering the right message at the right time.

Sapphire International Teleconnect is an all-inclusive solution for global data-driven marketing services. In addition to high-quality global B2B data, the new service offers access to an experienced data team that will provide customized international marketing services including postal, telephone and email campaigns, data hygiene, data append and data profiling.

"Global B2B data becomes exponentially more powerful with a team of experts available to help marketers use the data to its full potential," said Michael Iaccarino, chairman and CEO of Infogroup. "With access to data from over 200 countries along with a team that is well-versed in global data hygiene and lead generation, this is one of the leading global data services available today."

Sapphire International Teleconnect's data experts are also multilingual and familiar with cultural differences, making it easy for them to help marketers overcome the language and cultural barriers often associated with international marketing efforts. Whether marketers are looking for lead generation, list building or executing actual campaigns, the Teleconnect team can help manage language divides.

"Collecting quality data outside of the United States can be a challenge. Sapphire International was designed to give marketers easy access to the best data sources from around the globe," said Jeff Adee, president of B2B Media Solutions at Infogroup. "Not only does Infogroup offer some of the world's highest quality global data, but our experts are also well-trained and experienced with multilingual marketing campaigns."

Sapphire International data is sourced from reputable response lists, publishers, associations, conference attendees, etc. and provides unique selections including country/region, buying authority, sales volume and more. For more information, please contact Thom Hansen, vice president of B2B list services international at thom.hansen@infogroup.com.

About Infogroup Media Solutions
Infogroup Media Solutions empowers business, consumer, and nonprofit marketing professionals. Through our innovative data sets, media management, analytics, brokerage services and marketing solutions, we help lower the cost to acquire new revenue and hold on to current customers. For more information on our data-driven solutions, visit www.infogroupmediasolutions.com or contact us at 402.836.5100.

CONTACT: Corporate Communications Phone: 402-836-5290 Email: corporate.communications@infogroup.com



Source: Infogroup Targeting Solutions