MIAMI, May 13, 2015 (GLOBE NEWSWIRE) -- Perry Ellis International (Nasdaq:PERY) announced today that it has entered into a license agreement in Australia and New Zealand with South Pacific Apparel, Ltd., for men's sportswear including polos, t-shirts, casual shirts, denim and pants under the Farah® vintage brand. The new collection will launch in Spring 2016 in department, chain and specialty stores as well as online with The Iconic, Australia's largest online multi-branded ecommerce platform.
The Farah vintage brand is rooted in rich heritage and bolstered by street credibility, leveraging creative ambassadors to drive success. These extraordinary individuals are empowered to become product developers, storytellers and educators inspiring millions of consumers. For fashion-minded hipsters in East London and international artists alike, the name Farah represents a melding of bold style and solid quality that resonates with youth of all walks. Farah products are sold internationally through major retailers and company-owned retail stores, and as well as on www.Farah.co.uk.
Perry Ellis International Chairman & Chief Executive Officer George Feldenkreis remarked, "Our Company looks forward to working closely with South Pacific Apparel with targeted marketing and social media campaigns as we execute our strategy to extend the reach of our global brands across product categories, distribution channels and geographies to drive further growth and profitability."
"We are genuinely excited to be able to bring the hugely successful Farah vintage label to our shores direct from the UK and be part of its incredible heritage and phenomenal growth story," commented South Pacific Apparel's Chief Executive Officer Andy Williams.
For more information about Perry Ellis International, Inc. and the company's entire portfolio of brands, please visit. www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
About South Pacific Apparel Ltd
South Pacific Apparel, the owners of Farah Australia and New Zealand (SPA), are well established menswear companies operating in respective countries since 1971. Originally wholly-owned subsidiaries of Farah Inc. and Tropical Sportswear International (until MBO 2004) in the U.S. and more recently under license from Perry Ellis International, Inc., our products are sold into leading department stores, chain stores and specialty stores throughout Australia and New Zealand.
CONTACT: Anthony Pessok Licensing Manager Perry Ellis International firstname.lastname@example.org Office: 00 353 1 405 3840 Andy Williams CEO South Pacific Apparel email@example.com Claire Sakic Brand Manager Claire@spapparel.com.au
Source:Perry Ellis International, Inc.