— This is the script of CNBC's news report for China's CCTV on May 14, Thursday.
VO#1 (LOCATOR DEKO: BRANCHVILLE, NEW JERSEY) CHRIS ANDERSEN WONDERS IF HIS PIGS ARE SMARTER THAN HE IS. ANDERSEN RAN THE NEW YORK OFFICE FOR DREXEL, FOUGHT THE GOVERNMENT DURING ITS INVESTIGATION OF THE FIRM AND WON, AND WENT ON TO MAKE A NICE LIVING ON WALL STREET. A LIVING HE'S NOW SPENDING TRYING TO CONVINCE AMERICA THAT ALL PIGS ARE NOT CREATED EQUAL. THESE PIGS ARE BETTER.
SOT: (me) how much does it cost to raise (he puts finger gun in mouth) (I start laughing)
ANDERSEN IS RAISING 100 PERCENT CERTIFIED PURE MANGALITSA PIGS, NATIVE TO AUSTRIA, THE KOBE BEEF OF PORK. HE'S THE LARGEST BREEDER AND SUPPLIER IN THE U-S, WITH 45-HUNDRED PIGS ON SEVEN FARMS, AND HE SELLS MEAT TO HIGH END RESTAURANTS LIKE ELEVEN MADISON PARK AND UNION SQUARE CAFE.
sot:(CHRIS ANDERSEN, MANGALITSA BY MOSEFUND FARM) if i can get this under your nose and into your mouth, you're hooked.
MANGALITSA PIGS COST MORE TO RAISE, TAKE LONGER TO RAISE, AND HAVE TO BE HAND PROCESSED. THE PRICES REFLECT THAT, THOUGH ANDERSEN LEARNED A THING OR TWO ABOUT MARKETING. WHEN HE FAILED TO SELL THE BEST PART, THE NECK STEAK, FOR 8 BUCKS A POUND, HE RENAMED IT COLLAR STEAK AND DOUBLED THE PRICE.
sot: i can now sell it for 17 dollars a pound to white table cloth restaurants and i can't keep it in stock.
nats: (me tasting) what should i start with?
AS HE SCALES UP, WHAT'S THE GOAL?
sot: the goal is to get people to understand how absolutely, pardon the expression, screwed up our food chain is. i can sell you a mangalitsa collar steak and you get a piece and that's 5-6 ounces and you'll eat that and you'll be full like you would if you had an 18 ounce beef steak.
IT'S ALL BEEN SELF FUNDED, BUT ANDERSON HOPES NOT FOR LONG.
sot: i have always been a believer in the fundamental idea that there's no shortage of capital except human capital. (me) when do the lines cross (he folds hands) fourth quarter of 2015. (me) really? (him) yeah.
A BOLD EXPERIMENT RAISING PIGS FOR A GUY WHO UP TO NOW ONLY RAISED MONEY. JANE WELLS, CNBC BUSINESS NEWS, BRANCHVILLE NEW JERSEY.
Welcome to CNBC Business Daily, I'm Qian Chen.
Indian Prime Minister Narendra Modi is expected to bang the drum for his "Make in India" campaign during his maiden visit to China this week, but will companies from the "world's factory floor" bite?
Modi will begin his three-day visit to China on Thursday, where he will meet top government officials and corporate leaders in Xi'an, Beijing and Shanghai to discuss greater economic cooperation between the two Asian giants.
[Kerry Brown] "Two powers that have growth of 7 percent, 6.5 or 7 percent, seeking new eras of growth. It's very important that they look to each other, more than they probably do at the moment, looking around each other, but they really need to look at each other, and this is what this visit is about."
Introduced in September 2014, "Make in India" is Modi's ambitious initiative to transform India into a global manufacturing powerhouse - a role assumed by China over the past three decades.
Since its launch, Modi has pulled out all the stops to court business leaders, most recently traveling to France, Germany, and Canada to personally pitch the campaign.
[Kerry Brown] "China would want to kinda look some opportunities for opening up the domestic market in India, 06:50:04 and I think India would very much look at the domestic market in China because emerging middle class here is really important to its industries, like for the rest of the world."
Chinese infrastructure equipment firms will also be keen on establishing a manufacturing base in India.
China and India announced a 20-billion-dollar FDI last year.
Analysts say the main drive could come from Chinese private sector.
[Haiyan Wang] "I think the 20billion investment will just the starting point. Really, the true investment will come from the private sector. As India reforms, as India launches its "made in India", building its infrastucture, Chinese companies will see the opportunities in the India market. 07:50:23"
Xiaomi is an example of a mainland company that has already jumped on the bandwagon.
The low-cost smartphone recently revealed that it was evaluating locations in India to set up a manufacturing unit in order to better serve the domestic market, according to a Reuters report. Xiaomi counts India as its second largest market globally outside of China.
Other Chinese tech firms such as Lenovo and Huawei are likely to follow suit, says Gupta.
CNBC's Qian Chen, reporting from Singapore.