That's certainly been Whetstone's portfolio at Google, where she has been moving up its ranks since she arrived in 2005. She began her tenure there in Europe, but came to the U.S. and has been a key exec and adviser to its CEOs, including Eric Schmidt and now co-founder Larry Page. While leading an increasingly massive and powerful outward-facing operation, though, Whetstone has largely stayed behind the scenes and eschews the spotlight.
Recently, she has had her hands full with the European Union's battle with the search giant over limiting the power of its services. Whetstone has also had a number of victories, including fighting back against similar inquiries by the U.S. Federal Trade Commission.
Whetstone also has a witty side to her hard-charging efforts, such as when she wrote a blog post titled "Really, Rupert?" to strike back at a Wall Street Journal editorial about Google's power. Referring to its its leader Rupert Murdoch, it included a GIF of a laughing baby, the word "blimey" and yet another GIF from an Eddie Murphy movie. (Aha!)
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She'll definitely have a lot of challenges at Uber, whose public policy record has been mixed and which is facing challenges across the world as it uses the massive amount of money it has raised to expand globally. The startup, which is expected to go public next year, has recently been valued at $50 billion.
Google, by the way, is an investor in Uber, although it is clear that it is also moving aggressively in the driving arena. In the future, Uber and Google may either be each other's most important partners in the area or increasingly bigger rivals.
Both Whetstone, who starts in June, and Plouffe will report directly to Kalanick.
Jessica Powell, one of Whetstone's key staffers at Google, will become the interim global communications head, reporting to chief legal officer David Drummond. The policy staff that Whetstone had under her will now report directly report to Drummond, whom she had reported to.
Drummond, by the way, is on Uber's board. (Welcome to Silicon Valley!)