Apple has acquired yet another mapping technology company, a move that could foreshadow major improvements for its own mapping service.
The tech giant's latest mapping purchase involves Coherent Navigation, a start-up known for its precise GPS mapping technology, according to report from Mac Rumors that was later confirmed by The Wall Street Journal.
Apple has already acquired lesser-known mapping technology companies including HopStop, Locationary, PlaceBase and BroadMap.
In 2012, Apple launched its widely criticized mapping app, for which Tim Cook later apologized after defects caused a string of embarrassing headlines.
Cook ended up firing the man in charge of developing the app.
The bad press from the Apple Map gaffe was short-lived, however. A year later, Google Maps had lost millions of mobile users to Apple Maps, according to comScore.