How to navigate Apple's latest acquisition

How to navigate Apple's latest acquisition

Apple has acquired yet another mapping technology company, a move that could foreshadow major improvements for its own mapping service.

The tech giant's latest mapping purchase involves Coherent Navigation, a start-up known for its precise GPS mapping technology, according to report from Mac Rumors that was later confirmed by The Wall Street Journal.

WWDC attendees walk by a poster for the new Maps application at the Apple 2012 World Wide Developers Conference (WWDC) at Moscone West on June 11, 2012 in San Francisco.
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Read More Apple acquires Coherent Navigation, a GPS start-up

Apple has already acquired lesser-known mapping technology companies including HopStop, Locationary, PlaceBase and BroadMap.

In 2012, Apple launched its widely criticized mapping app, for which Tim Cook later apologized after defects caused a string of embarrassing headlines.

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Cook ended up firing the man in charge of developing the app.

The bad press from the Apple Map gaffe was short-lived, however. A year later, Google Maps had lost millions of mobile users to Apple Maps, according to comScore.

Apple buys GPS company Coherent Navigation