Sequential Brands Group Announces New Category Expansion for Avia With the Debut of Wearable Fitness Accessories

NEW YORK, May 18, 2015 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the "Company") announced today a key category expansion for its active lifestyle brand AVIA® with the introduction of a full line of wearable fitness accessories at major retailers nationwide.



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Known for its athletic footwear and activewear apparel, AVIA® is expanding its product offering to include an innovative line of wearable products that unite performance and function to support athletes at every level. Partnering with Lifeworks, a leader in technology and innovation, the brand's first collection of wearables includes Bluetooth enabled activity trackers, digital pedometers and heartrate monitors, smartphone armbands, active sport earbuds, performance insoles, headbands, waistbands and other running/fitness accessories.

The company also introduced Avia Ascend, a state-of-the-art app that supports its new line of fitness trackers. The app features multiple functions not found in other mobile fitness offering including:

  • SmartGoal – a feature that scientifically analyzes your daily activity and creates goals that are right for you.
  • FoodGenius - counts and logs your food calories by simply snapping a picture.
  • Monthly Challenges - rewards you with real prizes for reaching certain goals.

Avia Ascend works with Avia Stride, Avia Tempo, and Avia Touch fitness trackers, which range in price from $39.99 - $59.99.

"AVIA® is a lifestyle brand that truly resonates with the everyday active consumer who seeks trusted and affordable products that will help them lead a healthier lifestyle," stated Eddie Esses, President of Sequential's Active Division. "We are thrilled to expand the AVIA brand with the introduction of innovative wearables and increase our product offering with incredible retailer partners."

Founded in 1979, AVIA came to prominence thanks to its revolutionary cantilever technology, which remains the bedrock on which performance shoes are made. Today, AVIA continues to lead the active lifestyle movement with pioneering technology and stylish design for athletic footwear, activewear, and accessories, all while bringing better value solutions for health-conscious consumers. For more information visit: www.Avia.com.

SEQUENTIAL BRANDS GROUP, INC.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active and lifestyle categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

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CONTACT: MEDIA CONTACT: Jaime Cassavechia (212) 518-4771 x. 108 jcassavechia@sbg-ny.com

Source:Sequential Brands Group