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SITO Mobile Announces comScore vCE(R) Integration Into Its Mobile Advertising Platform

JERSEY CITY, N.J., May 18, 2015 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (OTCQB:SITO), the leader in hyperlocal mobile advertising, and comScore, Inc., a global leader in digital media analytics, announced today that SITO Mobile is an official comScore Mobile Authorized Tagging Partner for mobile measurement in validated Campaign Essentials™ (vCE®). vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management across digital platforms including smartphones and tablets, in-browser and in-application.

As a Mobile Authorized Tagging Partner, SITO Mobile has demonstrated the ability to instrument and measure in-app ad placements through vCE. The partnership provides SITO Mobile clients with even more visibility into inventory and further validates the company's efforts to work with only the most accurate of location data. Through this integration, SITO Mobile will be able to provide clients with campaign verification via vCE tags that ads have been delivered in-target and in-geo across their mobile inventory.

"Offering more granularity and expanding our reporting tools is a focus for SITO Mobile as we look to continue to add new partners to our advertising platform. It is important that we provide the necessary tools for our clients as they look to get more insight into the campaigns they deliver. Adding vCE will allow us to generate new revenue with clients that require this type of insight and verification," said Jerry Hug, SITO Mobile CEO.

"Adding comScore vCE as an unbiased 3rd party to confirm the location and validity of our inventory will bring even more confidence to our clients as we build all of our technology in-house. This further cements our Verified Walk-in product as the most accurate and effective tool for measuring in-store foot traffic and mobile attribution," commented Jon Lowen, SITO Mobile EVP of Operations and Product Development.

"We applaud SITO Mobile for their dedicated efforts to becoming a Mobile Authorized Tagging Partner for vCE," said comScore SVP Global Marketing, Anne Hunter. "We share in their commitment to advancing the mobile ad ecosystem by providing marketers and agencies with comprehensive campaign validation, so that they can feel confident about their mobile advertising investments and drive increasingly higher return."

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information visit www.sitomobile.com.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, our reliance on brand owners and wireless carriers, the possible need for additional capital as well other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

CONTACT: Investor and Media Relations: Robert Haag IRTH Communications sito@irthcommunications.com 866-976-4784Source:SITO Mobile, Ltd.