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YIFTEE AND i3 VERTICALS TEAM UP FOR RAPID ADOPTION OF MOBILE ERA GIFT CARDS

CHICAGO, May 18, 2015 (GLOBE NEWSWIRE) -- i3 Verticals, LLC and Yiftee, Inc. announced today that they are working together to deliver the Yiftee No Hassle Gift Card to merchants. The hassle-free solution offers an unprecedented easy and quick way for merchants to participate in the $134B gift card market, simply by adding a gift card link to their website. i3 Verticals provides a quick sign-up here that most merchants can complete in less than 15 minutes to be gift card-enabled.

Any merchant that accepts MasterCard® can subscribe to the service, allowing their customers to purchase gift cards from their mobile devices or online, and email or text them with a thoughtful message. Recipients get them instantly and redeem them in store using a virtual gift voucher, powered by MasterCard. The transaction is immediately verified, ensuring security and authenticity. There is no accounting required by the merchant to track sales and card balances as this is all done by Yiftee.

i3 Verticals is offering the Yiftee No Hassle Gift Card solution directly to merchants and through their referral and independent sales partners throughout the US. "It's clear that commerce is going online and mobile, and our merchants need to be there for their customers," said Jeff White, Head of Sales at i3 Verticals, "i3 Verticals is always in serach of new ways to support our merchant partner's growth and Yiftee provides the perfect platform to delivery local and convenient gift cards." Interested merchants can call i3 Verticals at 1-855-786-5872 or go to http://www.i3verticals.com/contact.aspx to request your individualized set up.

Merchant pricing for Yiftee No Hassle Gift Cards is a flat monthly subscription rate of $20/month per store, giving merchants the ability to sell an unlimited number of gift cards at full margin as well as using them for marketing promotions to bring customers back in their stores. The merchant also gets access to the Yiftee merchant portal for managing their account, promoting special items and sending gifts to their customers.

About i3 Verticals, Where Technology Drives Commerce

Based in Nashville, Tennessee, i3 Verticals, LLC (i3verticals.com) is a technology centric payment company focused on providing solutions to its clients throughout the U.S. These solutions will help our clients improve their operating efficiencies, enhance revenues, and streamline their payment processing functions. i3 Verticals intends to make additional acquisitions with a goal of building the Company into an industry leading technology and payment solutions company in key and unique industry verticals.

About YifteeTM, Local Gifts, On-the-Go

Yiftee (yiftee.com) is an award winning mobile and online application that lets consumers and corporations send thoughtful, unexpected gifts to colleagues, clients, prospects, friends and family quickly via email, text and Facebook®. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. For merchants, Yiftee is a hassle-free gift card solution, allowing them to participate in the $134B gift card market with no special technology, no revenue-share, no discounting, no accounting and no escheatment. Merchants gain additonal sales, foot traffic, an eGifting capability like big retailers and access to a national market through the Yiftee consumer and corporate customer base. Twitter: @Yiftee.com. Facebook: www.facebook.com/yiftee.

CONTACT: Jeff White Head of Sales, i3 Verticals, LLC 770-462.2189 jwhite@i3verticals.com Simona Hodek Martin Yiftee, Director of Marketing 650-564-4438 simona@yiftee.com

Source: Yiftee