Starbucks and music streaming service Spotify plan to strike a music partnership that will give customers access to exclusive content, Starbucks announced Monday.
The coffee chain's loyalty members will gain access to Starbucks music on Spotify and have input on in-store playlists, among other benefits. The collaboration will start this fall in U.S. company-owned stores, followed by Canada and the United Kingdom.
In addition, Starbucks' U.S.-based employees will receive a Spotify Premium subscription.
Currently, the chain has about 10 million loyalty members, while Spotify boasts about 60 million users globally.
"For over forty years, music has played a vital role in Starbucks Third Place experience – inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture. And we are delighted and honored to bring Spotify directly to our customers," said Howard Schultz, chairman and CEO of Starbucks, in a release.
Starbucks has previously promoted musical ventures and sold physical CDs in many of its stores. It stopped selling those earlier this year.