OMAHA, NE, May 19, 2015 (GLOBE NEWSWIRE) -- Infogroup Targeting Solutions announced today the expansion of its multi-channel acquisition solution suite to enable customers to execute campaigns that span direct mail, email, mobile and display advertising.
Infogroup's integrated multi-channel solutions deliver full campaign support, including creative development, print production, email delivery, and display ad-serving, or just the components as business needs dictate. Infogroup's solution is available for both B2B and B2C marketing acquisition campaigns, as well as for retention and cross-sell purposes.
Infogroup's B2B and B2C audience targeting data is available on digital Data Management Platforms and audience targeting marketplace solution providers including Adobe, Lotame, eXelate, BlueKai and others. Digital data can be leveraged for display advertising, personalizing site content and offers across online, mobile and social.
"The scale and accuracy of Infogroup's B2B and B2C digital data enable marketers to create meaningful, targeted audiences that deliver results in multi-channel campaigns," said Mike Iaccarino, Chairman and CEO of Infogroup. "In acquisition campaigns especially, reaching the same highly targeted audience across direct mail, email, and display drives performance that is not achieved through any individual channel."
"With an on-line audience scale of 250 million business and consumer records," adds David McRae, President of Infogroup Targeting Solutions, "and a comprehensive B2B and B2C taxonomy that allows for precision without sacrificing reach, the Infogroup digital data provides the fuel necessary for effective multi-channel campaigns."
To learn more about Infogroup Targeting Solutions and the Infogroup multi-channel solutions, call 866-872-1313 or visit www.infogrouptargeting.com.
Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 235 million individuals and 24 million businesses, which is distributed real-time to our clients.
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Source: Infogroup Targeting Solutions