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Infogroup Media Solutions Launches Digital Retargeting Solution

OMAHA, Neb., May 20, 2015 (GLOBE NEWSWIRE) -- Infogroup Media Solutions launched a new solution today that offers business data and digital retargeting services for business-to-business marketers.

The solution, Sapphire Digital, leverages the company's extensive Sapphire database of over 56 million B2B contacts, and will help marketers more precisely target business buyers through digital marketing efforts. The solution provides marketers with Sapphire business data, segments and scores prospect digital behavior, and helps marketers target accordingly with personalized display advertising.

"Targeting B2B buyers with digital marketing is a bit more complicated than traditional consumer advertising. Marketers need a solution that helps them decide who to target and when," said Michael Iaccarino, chairman and CEO of Infogroup. "Sapphire Digital gives B2B marketers the data and tools they need to better understand their business prospects and target them accordingly with digital marketing efforts. In fact, prospects reached through Sapphire Digital are 20 times more likely to return to a marketer's site."

Aside from the initial B2B data, Sapphire Digital delivers personalized dynamic ads, optimizable targeting and retargeting periods, retargeting across mobile web, Facebook, Twitter and in-application, and campaign performance reporting. The solution is meant to help marketers improve the entire B2B digital marketing process -- from data collection to personalized retargeting and ultimately increased conversion rates.

"Digital marketing efforts are only as good as the data used to power them," said Jeff Adee, president of B2B media solutions. "If marketers want to effectively target B2B customers through digital efforts, they need to start with high quality data. Sapphire Digital is the best way for marketers to do this becau se it really guides them through the entire digital marketing process, leading to increased conversion rates."

Sapphire Digital leverages Infogroup Media Solutions' core B2B data set, which includes insights on 99 percent of all North American businesses and uses over 350 sources of information to validate the data. For more information, please contact Eric Shaffer, director of digital media solutions at eric.shaffer@infogroup.com.

About Infogroup Media Solutions



Infogroup Media Solutions empowers business, consumer, and nonprofit marketing professionals. Through our innovative data sets, media management, analytics, brokerage services and marketing solutions, we help lower the cost to acquire new revenue and hold on to current customers. For more information on our data-driven solutions, visit www.infogroupmediasolutions.com or contact us at 402.836.5100.

CONTACT: Sarah Dietze Sarah.dietze@walkersands.com 312-241-1471

Source: Infogroup Targeting Solutions