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Despite strict water restrictions in California, water parks like Splash Mountain are still splashing, fairways are still green and showering at hotels (albeit with a suggested time limit) is still possible.
That's what operators at an array of theme parks, golf courses, hotels and lush resorts throughout the state hope travelers will keep in mind, as they make travel plans this summer.
"The drought is affecting California's tourist attractions in very different ways, but most tourists are unlikely to be affected since businesses have merged water conservation practices with their overall operations," said Ryan Becker, vice president of communications at Visit California.
During 2014, travel and tourism expenditures in the state totaled $117.5 billion. That meant jobs for more than 1 million people and $9.3 billion in state and local tax revenues. Given those numbers, there's plenty of incentive for California to keep tourism afloat during these dry times.