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Gemvara Unveils Gemma Gray, A New Line of Fine Jewelry Inspired by NYC

NEW YORK, May 26, 2015 (GLOBE NEWSWIRE) -- Gemvara (www.gemvara.com), the most trusted North American provider of customizable fine gemstone jewelry online, introduces Gemma Gray (www.gemmagray.com), a new line of jewelry inspired by the people, culture, and trends of New York City. Gemma Gray offers designer jewelry all handcrafted in real precious metals and genuine gemstones at affordable prices. Each piece is fully customizable and carefully crafted in New York City.

"Finding stylish, high-quality jewelry that you can wear every day is challenging. Most jewelry made from precious metals and natural gemstones is not affordable, and cheap costume jewelry is made from low-quality materials that won't last and might turn your finger green," said Gemvara President & COO Jon Blotner. "We have leveraged our breakthrough customization technology, zero inventory model, and manufacturing platform to dramatically change the game. With Gemma Gray we rapidly and continuously bring our New York City-inspired pieces to market using only genuine gemstones and real precious metals in fully customizable designs - all handcrafted at prices our customers love. Where else can you find a piece of jewelry you'll wear every day handcrafted from real 14K gold and diamonds for $130?"

Gemma Gray features trend-focused designs that are customizable in over 20 genuine gemstones and four real, precious metals – 14K white gold, 14K yellow gold, 14K rose gold and sterling silver. Gemma Gray's design team includes veterans from top jewelry brands including Tiffany & Co., Vera Wang, and Judith Ripka. The designs are inspired by current trends and the essence of New York City, the city where each piece is designed and then handcrafted. The shapes and textures are meant to be collected and built upon. Gemma Gray will continuously introduce new pieces to keep the assortment fresh, on-trend, and keep shoppers inspired.

Gemma Gray brings new meaning to fine, fashionable jewelry: genuine materials made-to-order by experienced jewelers with meticulous attention to detail, all affordably priced. Each piece is delivered in less than seven day and comes with 101-day return policy and 1-year warranty.

About Gemma Gray



Gemma Gray is a line of jewelry inspired by the people, culture, and trends of New York City. Gemma Gray offers designer jewelry all handcrafted in real precious metals and genuine gemstones at incredibly affordable prices. Each piece is fully customizable and carefully crafted in New York City. The company believes high quality does not mean high price. Gemma Gray's breakthrough customization technology, zero inventory model and manufacturing platform make the collections affordable, so the customer never has to sacrifice personal style over budget. Gemma Gray features fresh designs in four real precious metals, 14K yellow gold, 14K white gold, 14K rose gold and sterling silver, not plated or dipped, and over 20 genuine gemstones. For more information about Gemma Gray, a division of Gemvara Inc., please visit www.gemmagray.com.

About Gemvara

Gemvara is the revolutionary leader of fine jewelry shopping online. Jewelry lovers and gift givers now have access to 29 different gemstones, 9 precious metals, and hundreds of styles to create a one-of-a-kind piece that captures their personal story or unique inspiration. Every piece of heirloom-quality jewelry is skillfully handcrafted to order in New York. With 24/7 customer care, a 101-day return policy, free shipping, free engraving, and free ring sizing, shopping and creating is simple and fun. Gemvara combines the values of traditional jewelry creation with modern technology to truly provide shoppers with fine jewelry exactly the way they want it, always. Gemvara is headquartered at in Boston, MA and has offices in New York City.

CONTACT: Carrie Callahan ccallahan@gemvara.com 617-413-4589

Source: Gemvara