Consumer Electronics

Samsung Galaxy S6 Edge gets a superhero makeover

Samsung launches Iron Man phone

Marvel fans, this one is for you.

Samsung Electronics launched a limited Iron Man edition of its Galaxy S6 Edge on Tuesday, in the company's latest push to promote its curved screen smartphone.

The 64GB device features the signature red and gold color scheme of Iron Man with a matching wireless charger.

"The limited edition Iron Man Galaxy S6 edge embodies the power of the iconic Avenger with a dual-curved edge design and advanced features that will provide Marvel fans with the ultimate entertainment experience," Younghee Lee, executive vice president of global marketing, IT & Mobile Division at Samsung Electronics, said in a statement.

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The phone will be available in Korea on May 27 and in China and Hong Kong in June.

As Samsung's smartphone business flounders amid stiff competition from arch rival Apple and low-cost Chinese handset manufactures, its latest Iron Man Galaxy S6 Edge could help generate some fresh buzz around its offerings.

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"If someone wants to buy me the new Iron Man Samsung S6 I would love you forever #forreal," wrote one user on Twitter.

"Looks pretty cool! Even if I would never buy a #samsung mobile... ;)," another commented.