A start-up revamping radio

VIDEO5:3005:30
Revamping radio

A new start-up aims to turn the dial on the radio industry.

Hitch Radio founder Ayinde O. Alakoye said, "Radio's heard by 94 percent of the U.S., but its live nature makes it really hard to share, so we've created Hitch Radio, the world's first instant messaging app for live broadcast radio."

Alakoye's goal is to capitalize on what he calls radio's flawed distribution model. And he says he has the chops to pull it off. He's a former radio ad sales executive and one of the original creators of the iHeartRadio.