CCTV Script 28/05/15

— This is the script of CNBC's news report for China's CCTV on May 28, Thursday.

Welcome to CNBC Business Daily.

The beautiful game gets rocked by its ugliest scandal yet.

The world of football has been plunged into crisis as the U.S. indicted 9 Fifa offiicials and 5 sports executives on corruption charges.

The charge is that they allegedly received bribes and kickbacks from sports marketing firms in exchange for commercial rights to major football tournaments including the World Cup.

The Department of Justice says over $150 mn was solicited.

The indictments have raised questions about both the Qatar games and the next 2018 world cup in Russia.

But a FIFA spokesman said that as of Wednesday, the 2 games would stilll go ahead as planned.

Major multinational companies who are big sponsors in football have responded.

[Daniel Hough, Director] "I think ultimately, there would be pressure to rerun these bids, the vast majority of external advisers, people like myself, would argue they have no choice, but to rerun these bids, but Blatter would only do when he has absolutely no other options on the table."

German sportswear maker Adidas called for more transparency at FIFA, and that it's commited to the highest standards of ethics and compliance.

McDonald's - a World Cup sponsor - has called the indictments extremely concerning. In a statement, it said it is in contact with FIFA and closely monitoriing the situation.

And Coca-Cola - a FIFA sponsor- said it has long been concerned about the controversy at FIFA and the scandal has tarnished the the goals and ideals of the sport.

[Keven Adler, Engage Marketing Chief Engagement Officer] "The World Cup is in a verified area on the global sports market stage, one of the few events that global companies can truth leverage activated across the entire geography globally. So I think the sponsors are certainly going to pay attention and listen closely to the reactions of the fans. (jump to) the answer is right now, it's not a sell, it's not a buy, it's a hold."

James Dorsey, Senior Fellow from S. Rajaratnam School of International Studies told CNBC, the challenge is uprooting the corruption culture in Fifa, instead of depriving Qatar of the World Cup would really be making a scapegoat rather than changing things.

[James Dorsey, Senior Fellow , S. Rajaratnam School of International Studies] "For fans, what happened to FIFA was far from my bedshow, it was a supreme authority that was unreachable and untouchable, it's now become touchable, and I would argue it's gonna increase focus on the sports."

CNBC's Qian Chen, reporting from Singapore.

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