The company is already a powerhouse in China, where it sells phones, TVs, wireless routers and other products directly to consumers via their website, Mi.com. The 5-year old company is already the fifth-largest smartphone maker in the world. It also sells one million of its Mi Band fitness bands a month, Barra said, making it possibly the most popular fitness band on Earth.
Xiaomi will launch a sales site in the U.S., on June 1, but phones will not be a part of that sales plan, yet.
The intensely competitive nature, and high expectations of customer service, of the U.S. smartphone market forces Xiaomi to take its time before jumping in, Barra said.
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