AUSTIN, Texas, May 28, 2015 (GLOBE NEWSWIRE) -- Sizmek Inc. (Nasdaq:SZMK), a leading open ad management platform company for multiscreen campaigns, announced today the official close of the acquisition of StrikeAd, a dedicated Mobile advertising Demand Side Platform (DSP).
"Mobile advertising is clearly experiencing significant growth," said Neil Nguyen, CEO and President of Sizmek. "By bringing the talent and technology from StrikeAd into Sizmek, we are now able to deliver our customers an end to end mobile advertising solution."
As announced on May 14, the StrikeAd platform will be integrated into the Sizmek MDX platform, enabling advertisers to take full advantage of Sizmek's mobile and programmatic capabilities.
"We have received very positive feedback from our customers on this decision," said Alex Rahaman, CEO of StrikeAd. "Our mutual commitment to global reach with local service will enable us to continue to provide advertisers with a better understanding of media performance across all channels."
StrikeAd will also join other leading DSPs as part of the Sizmek DSP Connect initiative to provide visibility and efficiency to agencies and brands using the Sizmek MDX platform.
Sizmek is the world's largest independent third party ad server working with over 3,400 agencies, over 17,000 brand advertisers and 22,000 global web publishers, serving ads in 60 countries. An Open Ad Management company, Sizmek gives online advertisers, agencies and publishers freedom of choice, flexibility and full end-to-end capabilities to drive exponential ad performance across multiple devices and channels. Bringing together best-in-class online advertising tools, technology and strategic guidance, clients are able to cultivate deeper relationships with customers around the world via local offices throughout North America, EMEA, LATAM and APAC.
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