As Xiaomi is getting ready to launch online stores for the U.S. and Europe, Hugo Barra, the company's vice president of international, on Thursday emphasized the loyalty of Xiaomi's users and the strength of the integrated services.
"These are people that are connected all the time," said Barra in an interview with CNBC's "Squawk Alley." "They're using any and all apps. They're also very interested in integrated services. How can they have an easier time doing whatever it is they're doing."
Users, who are also known as Mi fans, benefit from integrated services that allow them to take part in the Xiaomi ecosystem. For instance, when placing a phone call for a McDonald's delivery, as soon as the call connects Mi fans can see a display of deals and menu items on their screens.
"Our users are the ones who update the database with the latest shots, latest prices," said Barra.
"You call in, you see the menu. And lots of little clever things like this that just make it so much easier to use a mobile phone for basic things."