CNBC video launches on EL PAÍS and CINCO DÍAS websites
London & Madrid, 1 June 2015: CNBC, First in Business Worldwide, and PRISA NOTICIAS, the world's leading Spanish and Portuguese language media group, have today launched a partnership that will bring CNBC's unrivalled business and financial news content to Spanish-speaking audiences.
CNBC original short-form videos, subtitled in Spanish, will be hosted on the homepage of various PRISA online properties, primarily the websites of acclaimed Spanish titles EL PAÍS and CINCO DÍAS. Both publications and their digital platforms have a strong business news readership and CNBC's premium content will serve this audience well.
CNBC SVP of International News & Programming John Casey commented: "We are delighted to enter this partnership, which allows CNBC to serve the Spanish speaking business community, not only in Spain, but also in Latin America where PRISA NOTICIAS publications and their websites have a strong following. Spanish is the world's second most widely spoken language and, in its ambition to provide quality news to business audiences worldwide, CNBC is grasping the opportunity to tailor its innovative digital content to this important market".
Manuel Mirat, CEO of PRISA NOTICIAS, hailed the agreement as "a great opportunity to increase our offer of news and information. Quality news and video are the two basic pillars of PRISA NOTICIAS. This partnership with CNBC will allow us to offer our readers premier financial and business news in audio visual format, which will complement what's already offered by EL PAÍS and CINCO DÍAS. This deal with the prestigious CNBC network is also a sign of the strength of our brands globally."
At least five CNBC videos each day will be subtitled and made available through this deal, which also includes co-branding commitments and opportunities for further collaboration in future.
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Note to Editors:
CNBC, First in Business Worldwide, is the leading pan-regional business and financial news network across Europe, Middle East & North Africa. With real-time coverage of financial markets and international business news, CNBC provides business leaders, investors and the financial services industry with the information and analysis they need.
Across the region, CNBC is available to more than 130 million households. The channel is also available in the majority of four and five-star hotels and directly on the floors of more than 1,400 banks and financial institutions. Globally the channel reaches 370 million homes and also delivers content via cnbc.com and a range of digital products.
PRISA is the world's leading Spanish and Portuguese-language business group in the fields of education, information and entertainment, thanks to its multichannel range of top-quality products. Present in 22 countries, it reaches more than 60 million users through its global brands EL PAÍS, 40 Principales, Santillana. As leader in General-interest Press, Commercial TV, Music and Spoken-word radio, Education, and Publishing, it is one of the largest media groups in the world with an extraordinary range of assets. It's presence in Brazil and Portugal and among the growing Hispanic community in the US has given the group an Ibero-American dimension and has opened up a potential global market of 700 million people.
With over 250 web sites, visited by 30 million unique monthly users, PRISA is at the forefront of multi-channel and multi-device distribution and, with the launch of an ambitious strategy for content distribution, it offers products and services tailored to the consumer habits of users through mobile phones, iPads, eBooks, PSP consoles, and all kinds of mobile devices.
PRISA Noticias is the group's business unit that encompasses EL PAÍS, AS, Cinco Días, El Huffington Post Meristation and PRISA Revistas.