You'd expect the typical "dinner and a movie" date to cost less than $100, however, one European country likes to splash out a little more when looking for love.
The average British singleton spends £120 ($183) per date—three to four times more than their counterparts in countries better known for their romantic expertise, according to joint research by online dating service Match.com and the Centre of Economics and Business Research.
Despite being stereotyped as experts in romance, Italians spent a comparatively meagre £43 on a date, while the French doled out only £31. Germans spent an average of £39 per date.
"It seems single Brits go a step further than other European nations, investing more in preparation and the date itself," Karl Gregory, managing director for U.K. and Ireland at Match.com, said in a statement. The research was based on surveys of over 7,500 "active daters" across France, Germany, Spain, the U.K. and the Netherlands conducted in 2014 and 2015.
As well as trumping other Europeans, Britons may also spend more than Americans. A 2014 survey by Match.com found that U.S. singles spent $738 a year, or $61 a month, on dating and related activities.
According to the more recent research, Britons' lavish dates contribute £4 billion to the U.K.'s annual GDP, with each British singleton spending £1,304 ($1,982) a year on average.
Around half of the dating expenditure is on the entertainment side, including restaurants, pubs and bars, on which U.K. citizens spent £2.2 billion in 2014. One-third of spending went on "date bait," including new clothes, cosmetics and haircuts, as well as gifts for the potential boyfriend/girlfriend.
Britons' spending on dates rose by 20 percent in 2014 from 2013, which Match.com attributed to the strengthening British economy and increasing popularity of mobile dating.
The U.K. economy grew by 2.4 percent in the first three months of 2015 compared with the same quarter one year ago.
The rising "date bait" expenditure comes as people appear to be becoming more concerned with their appearance both online and in person.
In a 2014 survey conducted on behalf of the Renfrew Center Foundation, 50 percent of U.S. adults who published "selfies" on social media admitted to editing their pictures.