GoPro shares surged 5.5 percent on Monday, after the wearable camera maker unveiled its newest camera.
The HERO+ LCD includes a touchscreen, costs $299.99 and appears to be the company's attempt to break into the critical dads-who-film-their-kids market.
"This is really for the family outing, not for the action sports," commented Michael Pachter, an analyst who covers the stock for Wedbush Securities. "Obviously, if you're skiing or hang gliding, you're not going to need a touchscreen, because the camera is strapped to your head. This is more of a camera you'd use to make videos of your family with."