Mickey, say what?! Disney weighs surge pricing

Ryan Carey-Mahoney
Disney considers surge pricing

The Happiest Place on Earth may be pulling an Uber.

No, Walt Disney Co.'s parks aren't getting a car service — instead, the company is weighing a surged-pricing ticket model for its locations in Orlando and Anaheim, Calif., reports the Los Angeles Times.

In an anonymous survey sent to annual pass holders, Disney asked for feedback about potential tiered pricing, which would include higher costs for peak park times.

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What exactly would that look like? The survey suggests pricing would be based on three levels: Gold, Silver and Bronze.

Gold pricing, the most expensive ticketing level, could be used on any day, at any time. Silver would limit usage to off-peak days and be invalid during popular holiday weeks. Bronze, the cheapest ticketing option, could be cashed in only from time to time.

Currently, the parks offer discounts for those staying multiple days and for children under age 10, with reduced tickets starting around $100.

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Disney has not released any official details regarding potential price hikes.

The survey coincides with Disneyland's diamond anniversary. The park celebrates 60 years in July.

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