The Happiest Place on Earth may be pulling an Uber.
No, Walt Disney Co.'s parks aren't getting a car service — instead, the company is weighing a surged-pricing ticket model for its locations in Orlando and Anaheim, Calif., reports the Los Angeles Times.
In an anonymous survey sent to annual pass holders, Disney asked for feedback about potential tiered pricing, which would include higher costs for peak park times.
What exactly would that look like? The survey suggests pricing would be based on three levels: Gold, Silver and Bronze.