Last-minute hotel patrons willing to take their chances are getting discounted accommodations at luxury hotels thanks to a mobile app dubbed "One Night Standard."
Targeting the young and affluent whose lives revolve around their mobile devices, the app lets users book rooms at The Standard hotels, sometimes minutes before their stay, said Joey Jalleo, vice president of culture and communications at The Standard.
"People are little bit more spontaneous … and they're a little bit more freewheeling in terms of how they travel, how they book, where they stay and how they live their lives and their travels, so we had to accommodate that," Jalleo said in an interview with CNBC.
And booking through the One Night Standard app gives users a chance to get a large room at the smallest-room price and pay less for any room than they would by booking well in advance, according to Jalleo.
In general, hotel booking windows--the amount of time between a room booking and the actual hotel stay--have gone from months, to weeks, to days, according to Jalleo.
And that's a trend that bigger hotel booking sites have caught onto as well.
Read More Giving sales a kick, using big data
Hotel Tonight, for instance, is an app that lets users book the day of their stay, or up to a week in advance, despite its name. Users can choose from basic to luxury hotel rooms across a variety of hotels worldwide, according to the company's website.
And Booking Now, an app affiliated with Booking.com, a site owned by travel booking giant Priceline Group, leverages Priceline's network of hotels worldwide and 47 million hotel reviews, according to the company.
As part of their competitiveness, each company pushes the ease of use concept, specifically the number of taps needed to book a room. Users can book a room with two taps using the One Night Standard and Booking Now apps, while it takes three taps and a swipe to book a room with Hotel Tonight, according to the companies.