MIAMI, June 4, 2015 (GLOBE NEWSWIRE) -- Perry Ellis International, Inc. (Nasdaq:PERY) announced today that it has entered into a license agreement with BMI Wholesale Trading Private Limited granting rights for the Original Penguin® by Munsingwear® brand in India to be sold through specialty retail, department stores and online sites.
The Original Penguin brand is a youth culture icon that represents a mix of American Sportswear and contemporary fashion appealing to a style-savvy consumer who while detail oriented does not take fashion too seriously. The Original Penguin brand is one of the most recognizable consumer brands with product sold internationally through company-owned retail stores, major retailers and specialty stores, as well as on www.OriginalPenguin.com and www.OriginalPenguin.co.uk.
"We are delighted with the potential this collaboration with a true leader in the Indian apparel industry offers in bringing Original Penguin to India. Perry Ellis International expansion is a key strategic initiative and entering this important market with an experienced operating partner like BMI is an important step in furthering our global ambitions," commented George Feldenkreis, Chairman and Chief Executive Officer.
Vijay Murjani, Director of BMI said, "We are very pleased to partner with Perry Ellis International for the launch of Original Penguin in India. We firmly believe that Original Penguin, with its iconic American sportswear and contemporary fashion appeal, will be the perfect addition to the premium menswear apparel market in India.
For more information about Perry Ellis International, Inc. and the company's entire portfolio of brands, please visit www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
BMI Wholesale Trading Private Limited (BMI) and its founders are responsible for the launch and development of the Tommy Hilfiger, Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. The company has opened over 350 points of sales across 32 Indian cities over the last 6 years. An in-depth understanding of the Indian retail environment positions BMI as the preferred partner for international brands looking to foray into India. For additional information on the company, please visit to our website http://www.bmindia.com.
CONTACT: Anthony Pessok Managing Director - Licensing & International Development Perry Ellis International Europe Ltd Tel: +3531 405 38 40 Ashima Vora Head - Brand Communication & Store Planning Email: firstname.lastname@example.org Tel: 022 6618 1000
Source:Perry Ellis International, Inc.